King Pharmaceuticals Selects Allscripts for Physician Relationship Management Platform

Physicians Interactive Group to Provide Comprehensive Online, Real-Time Marketing Solution Across All Brands

CHICAGO (February 08, 2007) –

Allscripts (Nasdaq: MDRX), the leading provider of clinical software, connectivity and information solutions that physicians use to improve healthcare, today announced that its Physicians Interactive(TM) Group will design, deploy and support an online relationship management solution for King Pharmaceuticals, Inc. (NYSE: KG) in the U.S.

(Logo: http://www.newscom.com/cgi-bin/prnh/20061005/ALLSCRIPTSLOGO-b)

Physicians Interactive plans to develop a customized version of its Physician Relationship Management Platform(TM) and infrastructure for King to utilize with patients and healthcare professionals. The solution will allow King to centralize its relationships across all brands and automate a two-way communication with physicians and patients through a sophisticated relational database. This communication is driven by extensive profiles and designed to dynamically deploy the right information and resources at the right time.

“At King, our mission is to improve well being through innovative pharmaceutical products and to provide valuable resources to help physicians improve the quality of patient care,” stated Steven Andrzejewski, Chief Commercial Officer for King Pharmaceuticals, Inc. “Physicians Interactive gives us the ability to continually learn the needs of physicians and patients and to dynamically deploy the right information, education and resources. This powerful platform allows us to increase our value to physicians and patients while reducing our expenditures through automation and better cross- marketing across our product portfolio.”

Physicians will have access to their own personalized online Resource Center, available 24 hours a day, seven days a week, helping to quickly connect them with the right services at a convenient time. These services include on-demand access to medication samples, patient education materials, product education programs, product updates, representative requests, market research, as well as eDetailing(TM) opportunities.

This solution extends the reach of King by optimizing their field sales force and marketing efforts to reduce costs and unnecessary overlapping expenditures. In addition to providing consolidated management of online marketing programs, the platform continually collects real-time input and data to help King learn and address the needs of the physicians and patients they serve on a daily basis.

“King has proven its leadership and commitment to improving patient care, and is now using the latest technology to build upon their success,” said Glen Tullman, Chief Executive Officer of Allscripts. “Our relationship management solution will allow King to develop an electronic dialogue with physicians to help them deliver the highest quality patient care in more efficient and cost- effective ways.”

About King Pharmaceuticals, Inc.

King Pharmaceuticals, Inc., headquartered in Bristol, Tennessee is a vertically integrated, branded pharmaceutical company. An S&P 500 Index company, King seeks to capitalize on opportunities in the pharmaceutical industry through the development, including through in-licensing arrangements and acquisitions, of novel branded prescription pharmaceutical products in attractive markets and the strategic acquisition of branded products that can benefit from focused promotion and marketing and product life-cycle management. For additional information regarding King Pharmaceuticals, please visit http://www.kingpharm.com.

About Allscripts

Allscripts is the leading provider of clinical software, connectivity and information solutions that physicians use to improve healthcare. The Company’s business groups provide unique solutions that inform, connect and transform healthcare. The Clinical Solutions Group’s award-winning software applications include electronic health record, practice management, electronic prescribing, document imaging, emergency department and care management solutions. Additionally, Allscripts provides clinical product education and connectivity solutions for physicians and patients through its Physicians Interactive(TM) Group and medication fulfillment services through its Medication Services Group. To learn more, visit Allscripts at http://www.allscripts.com.

This announcement may contain forward-looking statements about Allscripts Healthcare Solutions that involve risks and uncertainties. These statements are developed by combining currently available information with Allscripts beliefs and assumptions. Forward-looking statements do not guarantee future performance. Because Allscripts cannot predict all of the risks and uncertainties that may affect it, or control the ones it does predict, Allscripts’ actual results may be materially different from the results expressed in its forward-looking statements. For a more complete discussion of the risks, uncertainties and assumptions that may affect Allscripts, see the Company’s 2005 Annual Report on Form 10-K, available through the Web site maintained by the Securities and Exchange Commission at http://www.sec.gov.

SOURCE Allscripts
-0- 02/08/2007
/CONTACT: Dan Michelson, Chief Marketing Officer, +1-312-506-1217,
dan.michelson@allscripts.com, or Todd Stein, Senior Manager-Public Relations,
+1-312-506-1216, todd.stein@allscripts.com, both of Allscripts; or James E.
Green, Esq., Exec. Vice President, Corporate Affairs of King Pharmaceuticals,
Inc., +1-423-989-8125, james.green@kingpharm.com/
/Photo: http://www.newscom.com/cgi-bin/prnh/20061005/ALLSCRIPTSLOGO-b
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com/
/Web site: http://www.allscripts.com
http://www.kingpharm.com
http://www.sec.gov /
(MDRX KG)

CO: Allscripts; King Pharmaceuticals, Inc.
ST: Illinois, Tennessee
IN: HEA MTC CPR STW
SU:

CQ-CD
— AQTH015 —
2638 02/08/2007 09:00 EST http://www.prnewswire.com

Source: Allscripts